I help small business owners and particularly digital creatives, figure out how to sell what they have to offer. In particular, how they are different to other digital creatives and what a brand that describes the experience of working with them, should look and sound like to achieve its objectives. Honest assessments, delivered kindly and constructively.
My name is Sandy Taylor and I’ve been building small business websites and writing SEO copy for nearly 10 years for small business owners across a range of industries. Before that, I was in management, finance and treasury, so I approach copywriting and design with the goal of optimising cashflow, by using the principals of behavioural economics.
I specialise in working with clients who are new to business, marketing or digital, and am known for being patient and explaining things simply and clearly. I build websites that are clear and effective, but where I know I can make the biggest difference is in the marketing strategy part of a project, so a few years ago I started offering that as a stand-alone service.
I now offer a range of coaching and accountability packages to suit solo business owners who need help to understand how to stand out from the crowd and move their business forward towards a goal that’s meaningful to them, even if it’s an unorthodox goal that goes against the grain of what other people in the industry are doing.
I can be found at Sandy Taylor Digital Marketing (sandytaylor.com.au) for web design and copywriting work and The Small Business & Marketing Coach (smallbusinessmarketingcoach.com.au) for coaching and accountability. I often collaborate with other creatives and have a star next to my name for ‘can play well with others’.