Simone Macrae

Specializes In:

Available For Referrals:


Available For White Label:


Located in:


Outside-the-box Website Development

 – your back-pocket developer for crafting adventurous and creative websites.

Hi, I’m Simone aka Essarem Digital. Based in Melbourne, Australia, I specialise in WordPress builds and maintenance but also believe in using the right tool for client needs, so often use Squarespace and Shopify as well.

I work with clients directly and also white-label technical support and development. I love problem-solving technical issues and developing client designs into fully-fledged websites.

“Simone has worked to improve mine, and several of my clients websites in the past 6 months. She is great at coming up with strategies to make existing sites more user friendly, beautiful and functional. Her knowledge is excellent and it is a pleasure dealing with her!”
– Lauren Hamilton, Digital Narrative Review

Expert areas

  • WordPress sites built with Gutenberg: brochure, ecom-lite (e.g. funnels) & full ecom
  • WordPress maintenance & troubleshooting tech issues
  • Shopify theme customisation & liquid coding
  • Squarespace brochure & portfolio sites
  • CSS | HTML | JS | PHP | Liquid

Also experienced with

  • Supporting clients with Wix, Weebly, Cargo, Vimeo OTT troubleshooting and changes
  • Updates and support for WordPress sites using page builders: Elementor, Divi, WPBakery, Beaver Builder, Visual Composer, etc

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